One nice thing about writing this blog is that it has allowed us to dig into a treasure chest of memories that span all the way back to 1993…not a lot for some, but surely more than a lifetime for some. And during these last 18 years we have seen and done many things, but even more importantly: we have met and known many people. This is perhaps the most important thing we have done here, because we know we have been able to touch many people’s lives…hopefully in a positive manner.
In this sense, our “Pearl Farm Tour” has given our “Cortez Pearl” a great audience. In the year 2008 we gave tours to almost 15,000 people, and from 2002 to 2007 our average yearly visitors were some 9,000 men, women and children from an impressive list of nationalities: the United States of America and Canada (together being almost 85% of our visitors), Mexico, Guatemala, Belize, Panama, Colombia, Ecuador, Brazil, Argentina, Chile and Peru (the Americas) and from the Ole Continent we can list France, Spain, Portugal, Germany, Austria, Italy, Belgium, England, Scotland, Norway, Sweden, Poland, Russia and Turkey. From Asia: China, Japan, South Korea, Philippines and India. From Oceania: Australia, Cook Islands and Tahiti. And we believe this is an impressive list for this “small destination” known as Guaymas.
And what made it all possible? Tourism of course!!! But this area draws a special tourist that caters for a “real” destination, not for the traditional “canned” destination. By this I don’t mean that a “real” destination is better than any other…just different, and there are people that will enjoy both kinds. An authentic destination will give you the whole enchilada: the sights, the sounds, the people…but also the smell, the taste, the heat and the cold & the insect bites. It won’t leave you feeling empty. And what a great opportunity it is to have this enchilada served with the best guacamole, refried beans and horchata: a packaged deal tour known as “The Copper Canyon-Sea of Cortez Tour”. You would get to see and experience the beauty of the Chihuahuan and Sonoran deserts, the Majesty of the Copper Canyon, the culture and flavor of towns such as El Fuerte or Álamos, and the peace and serenity of the Gulf of California in the town of San Carlos-Guaymas…this has been an incredibly successful tour since the 1990’s, drawing thousands of visitors to the area.
How the Pearl Farm Tour got its Start.
And this might come as a surprise to all the people that have visited us: it began as quite an accident. Back in 1994, when Enrique, Manuel and I were studying our Master’s Degree at the Guaymas Campus of Tec de Monterrey, we basically worked for hours (even until late at night, with only the moon as a light source) at the school’s dock, with our very basic tools and equipment: plastic buckets and trays, old kitchen knives, calipers and home-made culture cages. So, we spent countless hours getting a nice sun-tan and managing our small farm consisting of scallops, pen-shells and pearl oysters. Neither tours nor tourists…just us and our little critters.
The accident was this: for many years –can’t really say how many- our Campus had a Kitchen-Lab for those students of the “Servicios Alimentarios” (Food Services), and they made all sort of goodies there: bread, wine, fruit drinks, a complete meal and dessert. This was done for them to learn…but after the learning they had all these goodies and they sold them every Thursday at the “Restaurant”. So, many students had a chance to enjoy a nice meal, but the American and Canadian residents in San Carlos would drive to our school to enjoy this good and inexpensive meal as well! Many of these temporary residents would go back to their country of origin –usually during summer- and return when the weather got better, and they would once more visit the “Restaurant”.
But, in 1994, our school suffered at the hands of the vilest enemy you can imagine: a devastating economic crisis. The number of students was suddenly reduced to about 120, because most families were struggling and could not afford to pay tuition & boarding for their kids. So the “Restaurant” closed its doors forever. But, many of the previous visitors were not told of this…and they came back, only to find their favorite lunch spot closed and they just started wandering around the Campus. I mean, you drive some 30 minutes and then: nothing. You have to at least try to justify your fuel usage! And these good folk would just walk down to the dock and saw these 3 tanned, long-haired kids just scrapping and measuring some animals and began asking questions…and that is how the tour got its start!
I mean, we got asked all sorts of questions such as: are these for eating? Do they taste good? Why do they move like that? Whoa! Can they squirt water that far?!?!?! Does it hurt when it bites your fingers? Are you married? Or –my favorite- How can you get such a beautiful golden tan? (Answer: spend three years working under the sun for at least 8 hours a day). And the weird part is that many found our work interesting (we were yet to generate results)…so they told other Americans and Canadians, and –by word-of-mouth- many more came and we began to enjoy their company (bivalves are good natured creatures, but not very talkative) and one thing lead to another: quite unexpectedly we started giving “5 minute tours”, explaining what we wanted to do and how we were going to “Revive Mexico’s Pearling Industry”. But, you cannot seriously expect such a small thing to become a “Major Touristic Attraction”. Another ingredient was yet needed…
The Main Course
In the meantime, there were several major tour companies using the area for its attractions, but mainly focusing on the State of Chihuahua’s Copper Canyon (not really one canyon, but actually 6 series of interconnected canyons that are about 5 times larger than the “Grand Canyon” in the United States), and these companies realized the potential of using Mexico’s Northwestern States to have one huge “Copper Canyon Tour”, that would draw the attention of a larger crowd: it would grow to include the beautiful Colonial Town of El Fuerte in Sinaloa and include the Sea of Cortez at Guaymas-San Carlos, and utilize Chihuahua’s strong-points such as the Canyon at Divisadero, Creel, the city of Chihuahua, the ruins of Paquimé and the Mormon and Mennonite communities in Nuevo Casas Grandes. And their Tour Directors were looking for new attractions…and somehow they heard the story of these naïve researchers that had begun growing pearls in Guaymas, and so came the first “scouts”.
And the first to come were Sergio Corona and Carlos Gaytán (in those days they worked with Grand Circle Travel, now they work for “A Closer Look Tours”). They met with us, asked about our research and the things we were doing, saw our jewelry (at about that time -1996- we had already produced a line of Mabe pearls in Sterling Silver Jewelry) and they gave us a bit of “coaching” on how to present our pearl farming venture and ourselves to their tourist groups. And that is how this unique link between a group of Pearl Farmers and dozens of thousands of tourists was forged. Just a couple of years later we were included in these companies official brochures, websites and catalogues.
The Good, the Bad and…the Ugly
Once we had a good idea of how to promote and offer a Good tour, we took some steps to make it available not only to those travelers enjoying the comfort of a fully guided tour, but to ANY PERSON that wanted to enjoy the same experience. Thus the tour was offered for FREE and people just had to ask for their tour. And it happened: success!!! We were having more and more people daily and we would be inside our “pearl lab” and we would have people knocking on the door, the door would open and a human head would stick inside saying: “Is this the Tour???” Needless to say, we started doing tours over and over…sometimes up to 7 times a day per person, 6 days of the week. Enrique and I started hallucinating: sometimes I would dream I was doing tours in hell, and we would dread the sound of a knock-on-the-door (even when in our homes). We just could not keep up, it was unhealthy. This was the BAD.
The new strategy was to have just one tour every hour on the hour. This helped a bit, but it still took too much of our time –and concentration- when we were doing the seeding operation; under such conditions we would begin to make more mistakes in our seeded oysters, reducing the amount of pearls we were supposed to produce. A tit for a tat, some may say…but inefficient for us. So we decided to hire some help and have a professional guide (after months of training) to help us with the small tours and this was… a blessing!!! We finally could devote our time to produce beautiful pearls, without the pressure of taking care of every single person that came to our farm. This was the GOOD. And we had many people in this position, some good, some not that good, and some very good. So, using this small place I would like to thank three of the best: Rocío, Karla and Diana. I really miss you gals…
And just when we thought it was safe to keep touring the pearl farm…we were struck full-force with “Murphy’s Law”. It all began in early 2009 when our country –Mexico- was struck with the “Swine Flu Virus” or AH1N1, and this event paralyzed the country and scared many of the tourists away. It took months to see a small recovery in the number of visitors…and then we were once more hit by a pair of unbeatable foes: the World Economic Crisis –that begun in the United States in 2008 and affected the entire planet- and we shall not forget “Mexico’s Drug War” that has not been truly effective in destroying the drug cartels, but has been incredibly effective in DESTROYING our touristic industry, regardless of the fact that the State of Sonora is considered as a “Safe State” or that our National Homicide Ratio is smaller than those of many other countries, but I’m not really going into detail with statistics, I’m just going to lay it down the way it is: we lost 80% of our visitors in 2009 and the trend continued in 2010. This is definitively THE UGLY.
The New Situation
Yes, we continue to have tours thanks to many brave Canadians and Americans that are not fearful of the machine guns, grenades and killings that take place…in Afghanistan, Iraq and Libya. It is quite peaceful down here, regardless of the news. The cruise ships have kept coming into Guaymas (we’ve got 6 this year) and we still have one important tour company coming in with busloads of tourists: A Closer Look Tours.
But, the reality is that we have had to downsize and we began enjoying the Bad again and we cannot take the beating: we have a pearl farm to run and operate. So, we have once more had to focus our efforts and have introduced a minor change to our “Pearl Farm Tour”, in effect since March 28th of 2011:
- Weekdays (Mon-Fri): Guided Tours from 9 am to 2 p.m. One Tour every hour on the hour.
- Weekends: Saturdays the Tours are from 9 to 11 am (also on the hour). Sundays we are CLOSED.
- Tour Rates are $2 USD per person (children under 5 do not pay).
At any rate, if you purchase your Pearl Tour and you decide to purchase an item at the Pearl Store, you will be able to redeem this amount off your purchase.
So, our apologies to all: we kept our Pearl Farm Tour fully FREE for ONLY 15 years, but now we hope to have 15 more years to offer you a great, educational and entertaining Tour on the new schedule. I hope you didn’t find this Blog entry to be too lengthy or perhaps a bit boring…it has not been boring for me to share this abridged story to you: it has been a quite a journey –still in the making- for us and it was worth telling it.
So, to sum it up: if you do have the chance to visit our Pearl Farm please do so. If you haven’t been here in a while take the time to bring some friends over, if you have never been here…what are you waiting for?!?!?
Until next time… 
